ValueClick's UK Media Division Unveils New Look

vcmedia, the online advertising network owned by ValueClick Europe, announces a new brand and positioning identity for its UK business, including a new logo and brand colours. The new brand – ValueClick Media - is being rolled out at Internet World in London today, 29 April.

Over the last 10 years, ValueClick Media has constantly evolved to stay ahead by providing what UK advertisers want from a network. In 2007 the company – who were founding members of IASH when it formed in 2005 - pioneered a new ‘transparent’ network model, which others have since followed.

The company has a new brand proposition as a result of customer and market research, encapsulated by the strapline ‘pure performance, no nonsense’. The new look and feel brings the division in-line with the rest of the ValueClick Media properties in the US, France, Germany and Sweden. The UK team will be promoting all the changes with an agency roadshow throughout May.

The changes focus on more than just the brand – following on from the move away from the blind network model, and after putting in place the unique 10 point-protection plan for advertisers later in 2007, the company has hired new staff for its operations team, meaning that now more than half of the ValueClick Media team is operations focused. That team’s role is to set up, optimise, apply targeting and traffic campaigns and to provide learnings back around the business, above and beyond the automated optimisation technology already applied to campaigns.

ValueClick Media is one of the largest global advertising networks and is the UK’s 7th biggest buying point (including portals) by unique users – and the fifth biggest display advertising network - ahead of Blue Lithium, DRIVEpm, Yahoo!, Adviva, Casale and Unanimis(1), with 25 million UK unique users, over 15,000 websites across the Globe and a reach of 75.9% in the UK(2).

A re-launched website for ValueClick Media (www.valueclickmedia.com/uk) will go live in late May and will have additional information about the new technology for advertisers and publishers, a blog, industry news and the option to subscribe to a monthly newsletter.

Richard Sharp, UK Managing Director of ValueClick Media said “Our fresh new branding and evolved proposition is a strong statement to the marketplace of who we are, the energy we have and what it means to work with us.

“Our unique technology platform which has been in development following our acquisition of Fastclick in 2005, together with our strong focus on optimisation and extensive global reach means that we’re able to quickly identify and run with the best performing sites for the campaigns we manage.

“All this ensures that we can work to a higher performance level on UK specific campaigns as well as on targeted global and regional campaigns.”


Creative for the re-brand was provided by Bray Leino.

(1) and (2) Source: comScore Media Metrix, top UK network and portal sites, March 2008

About ValueClick Media
ValueClick Media is one of the world's largest and most effective performance advertising networks, reaching more than 75 percent of the U.S. Internet audience across 13,500 quality sites. Leveraging its extensive reach, advanced targeting capabilities, superior optimization technology and expertise, ValueClick Media drives scalable results for advertisers and revenue for publishers through its display advertising, lead generation and video solutions.

About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world's largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick's performance-based solutions allow customers to accomplish their objectives through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit www.valueclick.com.

CONTACT: ValueClick, Inc.
Media - John Ardis, 630.922.6423
Investor Relations - Gary J. Fuges, 818-575-4677

SOURCE: ValueClick, Inc.