Audience Targeting

Reach your customers by demographics, geography, behavioral, contextual and other criteria.

Are you looking for new ways to connect with your prospects and customers? Whether your goals are related to building brand awareness or driving direct response conversions, ValueClick Media offers a comprehensive suite of audience targeting solutions. 

Precision BTSM

ValueClick Media's Precision BTSM suite uses the industry's most advanced behavioral targeting technology to deliver powerful brand and direct response performance.

Precision Retargeting®

ValueClick Media's Precision Retargeting® identifies your unique audience and offers more ways to ensure performance than any other retargeting solution, including: 

  • Exclusion control to eliminate people you no longer need to reach
  • Recency controls to serve ads only to visitors to your site within a certain time frame
  • Frequency controls to serve ads based on how many times someone has visited your site

Precision Profiles®

  • Customized audience segments tailored to meet an advertiser's goals
  • Target over 750MM anonymous consumer behavioral profiles
  • Select from more than 2.5MM attributes to define your ideal segment

Precision Segments

  • Predefined audience segments in our most popular, scalable categories.
  • Segments includes: Automotive, Business, Consumer Electronics, Entertainment, Finance, Shopping, Travel

ActiveAds® 

  • Dynamic messaging with ActiveAds® tailors each ad to the individual visitor
  • Increase response rates with relevant, personalized messaging
  • Ad units are generated based upon geo location and/or promotion

Contextual Targeting

Contextual Targeting increases the efficiency of your media buy. This sophisticated technology uses real-time, page-level keyword targeting to select from dozens of content categories from which to more granularly reach your audience.

Demographic/Psychographic Targeting

The right blend of demographic and psychographic targeting criteria can help you identify sites that are most likely to reach your intended audience. A direct feed of comScore Media Metrix data into our internal media planning tools yields powerful results that only ValueClick Media can deliver.

Custom Channels

The ultimate way to drive online performance is create your own Custom Channel. ValueClick Media’s unique blend of network, technologies, and client support can help you do just that. Whether based on specific targeting criteria you define, or a set of sites within the network known to perform well on your behalf, a Custom Channel can generate a higher level of targeting to increase the overall effectiveness of your campaign.

System Targeting

System targeting from ValueClick Media includes variables that can be identified at the browser level from within the ad network platform, including:

  • Geographic (country, state, DMA, city, ZIP)
  • Operating system
  • Internet service provider
  • Daypart
  • Connection speed