At ValueClick Media we pride ourselves on employing the best, most experienced, minds in online advertising, many of whom are eager to share their insights and knowledge with our clients, partners and the digital marketing community. Our thought leadership initiatives include white papers based on client research, case studies and articles expressing our views on timely industry issues.

Case Studies

TaxBrain
Behavioral Targeting (pdf)

Sol Melia Resorts
Display Advertising with Behavioral Targeting (pdf)


Research

Improving Performance with Retargeting
Retargeting is a popular and highly effective online advertising technique and a form of behavioral targeting that re-engages a specific audience based on their expressed interest or interaction with a marketer’s message. Featuring aggregate data from campaigns run on the ValueClick Media network, this white paper undertakes and in-depth analysis of the various retargeting methods, when and how to use them and their impact on reducing the costs of customer acquisition and retention.

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Cost-Effectively Reaching the In-Market Auto Buyer
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this paper evaluates networks as an alternative to advertising on automotive information sites. The study concluded that running on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.

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Best Practices For Political Advertising Online
This publication looks at paid online advertising, from search engine marketing to display advertising, and is designed to help political organizations understand online advertising and better leverage their resources to reach voters online. The authors of each chapter used their experience, expertise and analysis to compile resources and a set of best practices for each discipline within online advertising.

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Articles

Extracting Value From Inventory By Any Other Name
July 1, 2010 - Adotas

ValueClick Continuing To Focus On Regional Markets And Key Vertical Segments Says GM Todd
June 18, 2010 - AdExchanger.com

Four Strategies For Maximizing Lead Performance
May 30, 2008 - MediaPost

eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?
May 8, 2008 - eMarketingandCommerce.com

Delving Deeper Into the Meaning of Performance
April 14, 2008 - MediaPost

The Truth About Ad Network Transparency
January 16, 2008 - iMedia Connection